You wanted your website to land at the top of the search engine results pages (SERPs) for your products and services. To achieve this, you invested in SEO marketing for a few months, hiring an SEO agency and executing in-house SEO strategies. Finally, your website is at the top of the SERPs for your industry and targeted keywords.
Now, you’re wondering if you can stop SEO services because you’ve already achieved your initial goal, and you assume that you’ll stay at the top indefinitely. Many people think the same way. However, Google is too fickle, and the Internet is too competitive for your website to stay at the top without extra SEO help.
Effective SEO marketing is not a one-time project. Your site needs consistent SEO strategies working together to get and keep your website at the top of SERPs, but more importantly, to increase traffic, conversions, and sales. When SEO stops, your website will eventually rank lower than your competitors who still have active SEO campaigns in progress. This decline will lead to a drop in traffic and ranking, which will result in drops in conversions and sales as well.
Here are some of the main reasons you should continue with SEO services on your website, even if your site is currently at the top.
Keep Up With Google’s Constantly Changing Algorithms
Google is the most used search engine globally, and it regularly changes how it ranks websites. The criteria Google used three months ago to crawl a website may differ from how it does today. It is crucial that you adjust your SEO marketing techniques to keep up with each Google algorithm update, or your website’s ranking could be negatively affected. A professional SEO agency can help your website keep up with each update and keep you at the top.
Rank Higher Than Your Competition
Competition for search engine rankings is stiff. Websites near the top of SERPs get a higher click-through rate (CTR) than those at the bottom or on the second page. Your website is competing with hundreds of other websites that are targeting the same keywords. If you want to maintain your positive results, you must continue SEO marketing to beat out other websites that are trying to claim your position and prevent them from pushing your website further down in the search results.
Don’t Miss Important Opportunities
When you are consistently and actively working on your website’s SEO marketing, you will find opportunities to continue improving your ranking, which helps increase traffic and conversions. If you stop employing SEO services and executing SEO marketing techniques, you will most likely miss out on crucial opportunities that can continue optimizing your website.
When other websites link back to yours, it helps improve your site’s rankings because this shows Google that other people trust the information on your site. Other websites will discover your site when you continuously update your pages with fresh content, which an SEO agency can help you with. If you stop working on your website and don’t produce new content, you’ll also stop getting new backlinks.
Additional Pages To Rank
Every time you update your site with new content and pages, it’s another opportunity for Google to crawl and rank the new content and pages. More pages mean increased chances to rank for target keywords that can help increase your site’s traffic.
Increase Returning Visitors
New traffic is great, but returning visitors are even better. You must continuously offer them unique content so they will keep on coming back to your site. If they don’t see anything new and interesting on your site, they’ll stop visiting your website.
SEO-Focused Website Updates
All websites must be updated often to add new pages and content or improve the user experience. These updates should be done with SEO in mind so that any change to the website can also help improve the site’s rankings.
The most important thing to remember is that SEO marketing requires maintenance. Again, optimizing your website to get to the top of SERPs is not a one-time activity. It’s not even a few months-long activity.
You must maintain your SEO marketing to maintain your rankings and, even better, improve them. A study shows that websites that continue SEO marketing even after getting their desired results can still improve their rankings by as much as 18 percent.
If you stop SEO services, you risk allowing your website to drop in rankings, leading to lower website visits and conversions. When you stop SEO services, Google may assume that your website is no longer relevant and begin to rank other websites, pushing your site below your competition.
Put simply, there’s no good time to stop SEO services unless you are ready for your website to drop in rankings and you are prepared for a decrease in visits and conversions. If you want to continue pushing your website to the top, maintain your SEO marketing and make it a vital part of your digital marketing strategy.
Washington, NC Digital Marketing Services
Do you need help with your digital marketing strategies and are in need of SEO or digital marketing services? Contact Capstone Digital Marketing today!