When browsing the internet, you’ve probably noticed that most websites have several pages, including a home page and other sections like Products, Services, About Us, and maybe even a Blog. However, some small business websites have a single, very long, scrolling page. While some people argue that this type of simple website is acceptable for a small business and they don’t need other features, it’s important to note that single-page websites can have drawbacks when it comes to SEO. In this article, we’ll take a closer look at the differences between single-page and multi-page websites and explore why multi-page websites are better for SEO.
What is a Single-Page Website?
A single-page website is a website that consists of only one HTML page. When you click on links or navigate through the site, the page scrolls up or down to show you different sections of content. This type of website is popular among small businesses that want a simple, minimalistic website that is easy to navigate and does not require much maintenance.
Why Single-Page Websites are Inferior for SEO
One of the main reasons why a single-page website is inferior to multi-page websites for SEO is that single-page websites often lack sufficient content. The most crucial aspect of SEO is providing readers with valuable information, and search engines like Google crawl websites to rank them based on the amount and quality of the content. One-page websites typically only have a few hundred words or insufficient content to give a good user experience and rank in Google.
Additionally, single-page websites only have one title tag and meta description, which is less likely to rank high in organic search results. On the other hand, multi-page websites can include several pages with title tags and meta descriptions that include the keyword you are optimizing your site for. This helps Google find and rank your website.
Another disadvantage of single-page websites is that people are less likely to explore them. When visitors spend time on a website, it tells Google and other search engines that the website is valuable and contains helpful information. If you only have a single-page website, your visitors will likely leave after a minute or less. In contrast, a multi-page website with engaging content like blog posts can keep visitors reading and staying on the site for longer.
Advantages of Multi-Page Websites for SEO
Multi-page websites have several advantages over single-page websites when it comes to SEO. They provide more opportunities to use keywords and phrases that people might use to search for your business. By creating separate pages for different topics or products, you can target different keywords and optimize each page for better search engine ranking.
Multi-page websites are easier to navigate and more user-friendly. Visitors can quickly find the information they need and navigate to other pages of your site, which can improve their user experience and keep them engaged with your business.
Finally, multi-page websites are more likely to be shared and linked to by other websites. When you have valuable content that people want to read and share, it can help increase your website’s visibility and drive more traffic to your site.
How to Create a Multi-Page Website
If you currently have a single-page website and want to switch to a multi-page website, there are several steps you can take. First, plan out the structure of your website and create a sitemap that outlines the different pages you want to include. You can use tools like Google Sheets or Trello to help you plan your website and keep track of your progress.
Next, create separate pages for each section of your website. This might include pages for your products or services, an About Us page, a Contact Us page, and a Blog. Make sure each page has a clear title and meta description that includes your
To ensure your small business website ranks well in search engines and provides a good user experience, it’s important to have a multi-page website rather than a single-page website. While single-page websites can be appealing for their simplicity, they often lack sufficient content, title tags, and meta descriptions that search engines like Google crawl to rank websites.
On the other hand, multi-page websites provide more opportunities to use keywords, are easier to navigate and more user-friendly, and are more likely to be shared and linked to by other websites. To create a multi-page website, plan out the structure of your website and create a sitemap that outlines the different pages you want to include. This might include pages for your products or services, an About Us page, a Contact Us page, and a Blog.
Contact Capstone Digital Marketing Today!
At Capstone Digital Marketing, we specialize in helping small businesses create effective websites that rank well in search engines and provide a great user experience. Contact us today to learn more about our services and how we can help your business thrive online.
