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Category: SEO


Content Is the Key to Your SEO

SEO and content work together to drive traffic to a website and help it rank high in search engines. Growing traffic on a website used to be as simple as changing links or adding keywords but nowadays, the process is becoming more challenging.  You will have to work hard at


Understanding Keywords

It is essential to understand keywords to have a successful SEO strategy. Keep reading to learn about what keywords are, why they’re important, and how to find ones that are relevant for your business or brand. What are keywords in SEO? In SEO, keywords are words or phrases that a

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10 Reasons Why Your Website Needs SEO

The recent pandemic has pushed more people than ever online for multiple aspects of their lives. Consumers are using the internet to do their shopping, get their workouts in, find entertainment, and connect with others. That’s why it’s more important than ever before to understand and utilize SEO to target

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SEO and Your Blog

If you are trying to get more eyes on your blog, search engine optimization (SEO) can be a great method to draw organic users to your content. There are many different aspects to SEO, but the main advantage is that it will help you rank higher in Google and other


Does a Domain Name Affect SEO Ranking?

Your domain name is a crucial decision when building a new website or brand. While it is important for it to be easy to remember and catchy for marketing reasons, there are also a set of best practices associated with SEO for your domain name. Your choice can negatively or

When to start SEO | Capstone Digital Marketing

When Should I Start SEO Services?

Your webpage’s SEO is an ongoing task that is really never done. There is always room for improvement and tweaks to make to better optimize your content and overall website. So, when is the best time to start working on SEO for your new or existing website?  The answer, although

Title Tags and SEO | Capstone Digital Marketing

What are Heading Tags & Do They Help SEO?

Heading tags are a small yet vital part of any website. It can be pretty amazing how even the slightest details can have such an impact when it comes to SEO and your webpage content.  I often speak about the value of content. However, content without proper structure is less

SEO Work - Capstone Digital Marketing

What’s Included in SEO Services?

Having worked in the online marketing industry for many years, I realize that “SEO Services” can mean many different things to different people. Most of what we believe about SEO work is what we have read online or heard from someone else. Your colleague may mention that he has hired


Do’s and Don’ts When Working with Your SEO Provider

As an SEO provider, we at Capstone Digital Marketing understand that the language and services we provide can be a bit of a mystery to those who work with us. While we do our best to explain things, there are some items that continue to create some confusion. In this


How Intuitive Marketing Helps Your Business

In the world of marketing, there is a definitive call for proof of what is working and what is not working. This usually requires numbers, reports, and statistics that compare returns month over month. It’s expected, and while there is a time and place for this type of information, it’s