Category: SEO

When plotting out your long-term SEO roadmap, you might wonder: should your aim be to edge out the competitor directly ahead of you in the organic search results, or should you aspire to topple the current kingpin, the No. 1 listing? I usually respond with a resounding “neither”. Let’s unpack

The SEO Timeline: A Realistic Perspective If you are a marketer, especially a beginner, the question, “How long does it take to see the results of a solid SEO strategy?” has probably kept you up at night. This query puzzles many, and the answer is not as straightforward as one

You may have heard of the term “domain authority” when it comes to SEO, but what exactly does this term mean? This article will explain what domain authority means and what it can mean for you and your website. Domain authority is a metric or score that predicts the ranking

When browsing the internet, you’ve probably noticed that most websites have several pages, including a home page and other sections like Products, Services, About Us, and maybe even a Blog. However, some small business websites have a single, very long, scrolling page. While some people argue that this type of

You wanted your website to land at the top of the search engine results pages (SERPs) for your products and services. To achieve this, you invested in SEO marketing for a few months, hiring an SEO agency and executing in-house SEO strategies. Finally, your website is at the top of

Researching your online competitors is common business advice, but do you know what it really means? In order to really get ahead of the game, you must know what to look for. Empower yourself with the tips from the post. Who Are Your Online Competitors? This is the first thing

Not all SEO is the same. Some SEO techniques are good, bad, or iffy. Read this post to learn the difference between white, black, and gray hat SEO so you can use search engine optimization effectively or ensure you are hiring someone who is. Your time and your money should

How you optimize your website for SEO changes if you’re targeting a local demographic or a much wider audience. Choosing the right method can help you rank in the top search results and attract valuable customers. In this post, we’ll discuss the similarities and differences between local and national SEO

You’ve probably heard the term SEO. It’s a common talking point whenever website presence or digital marketing come up. But how does the average business owner know when they need SEO services? Is it just a given? What are the signs? When You Need SEO Services There are several clear

SEO and content work together to drive traffic to a website and help it rank high in search engines. Growing traffic on a website used to be as simple as changing links or adding keywords but nowadays, the process is becoming more challenging.  You will have to work hard at