Category: SEO

SEO

What is Domain Authority and How to Improve it for SEO?

You may have heard of the term “domain authority” when it comes to SEO, but what exactly does this term mean? This article will explain what domain authority means and what it can mean for you and your website. Domain authority is a metric or score that predicts the ranking

SEO

Single-Page Websites vs. Multi-Page Websites: Which is Better for SEO?

When browsing the internet, you’ve probably noticed that most websites have several pages, including a home page and other sections like Products, Services, About Us, and maybe even a Blog. However, some small business websites have a single, very long, scrolling page. While some people argue that this type of

SEO

When is a Good Time to Stop SEO Services?

You wanted your website to land at the top of the search engine results pages (SERPs) for your products and services. To achieve this, you invested in SEO marketing for a few months, hiring an SEO agency and executing in-house SEO strategies. Finally, your website is at the top of

SEO

Understanding Your Online Competitors

Researching your online competitors is common business advice, but do you know what it really means? In order to really get ahead of the game, you must know what to look for. Empower yourself with the tips from the post. Who Are Your Online Competitors? This is the first thing

SEO

Difference Between Black Hat and White Hat SEO

Not all SEO is the same. Some SEO techniques are good, bad, or iffy. Read this post to learn the difference between white, black, and gray hat SEO so you can use search engine optimization effectively or ensure you are hiring someone who is. Your time and your money should

SEO

Local vs. National SEO

How you optimize your website for SEO changes if you’re targeting a local demographic or a much wider audience. Choosing the right method can help you rank in the top search results and attract valuable customers. In this post, we’ll discuss the similarities and differences between local and national SEO

SEO | Capstone Digital Marketing
SEO

When Do You Need SEO Services?

You’ve probably heard the term SEO. It’s a common talking point whenever website presence or digital marketing come up. But how does the average business owner know when they need SEO services? Is it just a given? What are the signs? When You Need SEO Services There are several clear

SEO

Content Is the Key to Your SEO

SEO and content work together to drive traffic to a website and help it rank high in search engines. Growing traffic on a website used to be as simple as changing links or adding keywords but nowadays, the process is becoming more challenging.  You will have to work hard at

SEO

Understanding Keywords

It is essential to understand keywords to have a successful SEO strategy. Keep reading to learn about what keywords are, why they’re important, and how to find ones that are relevant for your business or brand. What are keywords in SEO? In SEO, keywords are words or phrases that a

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SEO

10 Reasons Why Your Website Needs SEO

The recent pandemic has pushed more people than ever online for multiple aspects of their lives. Consumers are using the internet to do their shopping, get their workouts in, find entertainment, and connect with others. That’s why it’s more important than ever before to understand and utilize SEO to target