Category: SEO


Difference Between Black Hat and White Hat SEO

Not all SEO is the same. Some SEO techniques are good, bad, or iffy. Read this post to learn the difference between white, black, and gray hat SEO so you can use search engine optimization effectively or ensure you are hiring someone who is. Your time and your money should


Local vs. National SEO

How you optimize your website for SEO changes if you’re targeting a local demographic or a much wider audience. Choosing the right method can help you rank in the top search results and attract valuable customers. In this post, we’ll discuss the similarities and differences between local and national SEO

SEO | Capstone Digital Marketing

When Do You Need SEO Services?

You’ve probably heard the term SEO. It’s a common talking point whenever website presence or digital marketing come up. But how does the average business owner know when they need SEO services? Is it just a given? What are the signs? When You Need SEO Services There are several clear


Content Is the Key to Your SEO

SEO and content work together to drive traffic to a website and help it rank high in search engines. Growing traffic on a website used to be as simple as changing links or adding keywords but nowadays, the process is becoming more challenging.  You will have to work hard at


Understanding Keywords

It is essential to understand keywords to have a successful SEO strategy. Keep reading to learn about what keywords are, why they’re important, and how to find ones that are relevant for your business or brand. What are keywords in SEO? In SEO, keywords are words or phrases that a

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10 Reasons Why Your Website Needs SEO

The recent pandemic has pushed more people than ever online for multiple aspects of their lives. Consumers are using the internet to do their shopping, get their workouts in, find entertainment, and connect with others. That’s why it’s more important than ever before to understand and utilize SEO to target

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SEO and Your Blog

If you are trying to get more eyes on your blog, search engine optimization (SEO) can be a great method to draw organic users to your content. There are many different aspects to SEO, but the main advantage is that it will help you rank higher in Google and other


Does a Domain Name Affect SEO Ranking?

Your domain name is a crucial decision when building a new website or brand. While it is important for it to be easy to remember and catchy for marketing reasons, there are also a set of best practices associated with SEO for your domain name. Your choice can negatively or

When to start SEO | Capstone Digital Marketing

When Should I Start SEO Services?

Your webpage’s SEO is an ongoing task that is really never done. There is always room for improvement and tweaks to make to better optimize your content and overall website. So, when is the best time to start working on SEO for your new or existing website?  The answer, although

Title Tags and SEO | Capstone Digital Marketing

What are Heading Tags & Do They Help SEO?

Heading tags are a small yet vital part of any website. It can be pretty amazing how even the slightest details can have such an impact when it comes to SEO and your webpage content.  I often speak about the value of content. However, content without proper structure is less