SEO Audit Expert
SEO services personalized for you.
Search Engine Optimization (SEO) is crucial to success online. Every single business with an online presence needs to consider its SEO if they want to be seen on Google and other search engines. This is how customers find your website.
But how do you know whether your website is well-optimized? That is where an SEO audit comes in.
What is an SEO Audit?
An SEO audit analyzes your website to find issues that could detract from your website’s ability to rank favorably in search results on Google and other search engines.
An SEO audit will typically include:
- On-page SEO and important factors like keywords in the website’s content
- Technical SEO issues in the backend of the website
- Your organic search rankings
- Internal and external linking
- Broken links
- Duplicate content
- Google Search Console
- XML sitemaps
- How fast your web pages load
- How your website functions on mobile devices
- Your competitors’ SEO strategies
All of these factors influence your website’s success. An SEO audit will reveal where your website is strong and where it needs work. Your SEO service provider should then outline a plan of recommendations to improve the website’s optimization so your website has more organic visits and, thus, more sales.
The Capstone Digital Marketing Audit
Wondering what an audit from Capstone looks like? Here you go:
We check everything listed above and more to make sure you understand the results of your audit so you can make full benefit from them.
Once your report is completed, we will provide you with a video explaining the report in detail.
We also make recommendations so you’ll know how to proceed.
Once you have reviewed everything, we will provide you with options on how we can work together.
Is an SEO Audit Worth the Cost?
YES! Here are a few reasons an SEO audit can be helpful:
Increase Your ROI
A website that is less than well-optimized is costing you money. The money and time you invest in building and maintaining the website are not getting you the rewards you sought when you started an online presence.
Over 40% of a business’ online revenue is due to organic search results that depend on SEO. By getting an SEO audit and following through on important recommendations, you can see a significant increase in your website traffic.
You could try to trial and error your way through website optimization, but it would probably waste a lot of time. During that time, people could have found your competitors in Google search results. Don’t waste time trying to do this on your own, as only an expert can find and fix the errors that prevent you from showing up in Google search results.
Devote Your Attention to Other Things
You’re the business owner, not the SEO expert. Your attention should be spent running your business, developing plans, and making your business run as well as it can. Let SEO professionals take care of the website for you so you can focus on what’s important in your day-to-day business.
Learn What Your Competitors Are Doing
When you receive your SEO audit, you’ll gain important knowledge of what your competitors are doing so you can learn from their successes and profit from their weak points. What they are doing right, you can use. You can think of a way to offer what they aren’t offering, such as a particular angle on your blog post topics.
See Hard Evidence of SEO’s Importance
If you’re struggling to convince other decision-makers in your organization that you need an SEO strategy, the facts presented in an SEO audit will make a clear case. It will prove how well your website is doing, why it’s working less favorably than it could, and how your competitors use SEO to work for their websites.
When Do You Need an SEO Audit?
You could need an SEO audit if:
- Your website has never performed as you hoped.
- You’ve noticed a decrease or plateau in website traffic.
- You’re redesigning your website.
- You just built your website.
- You’re curious to know what might be missing on your website.
- Your competitors consistently outrank you.
Any time you have questions about your SEO, you can benefit from an SEO audit.
Choosing The Right Agency to Do Your SEO Audit
Different SEO agencies perform different checks when they run an SEO audit. Some merely do a website crawl. While that is necessary, it is just one of the necessary steps. Read the agency’s service description to see what they include in their SEO audit.
You should also ask how they will present their findings to you. The more detailed their report is, and the better it is explained to you, the more useful it will be.
At Capstone, we go the extra mile to make sure you are getting the information you need to understand what’s happening on your website on both the front and backends. We even go so far as to check your online presence and provide you with suggestions and ideas on how to make improvements. Here’s more of what we do:
- We check everything listed above and more to make sure you understand the results of your audit so you can make full benefit from them.
- Once your report is completed, we will provide you with a video explaining the report in detail.
- We also make recommendations so you’ll know how to proceed.
- Once you have reviewed everything, we will provide you with options on how we can work together.