Most business owners have an idea of who their target audience is, maybe a one-line or few-word description. When an expert in online marketing thinks of a target audience, we think of something much more detailed. When you’re reaching for a goal, you want to have a pretty clear idea
In the world of marketing, there is a definitive call for proof of what is working and what is not working. This usually requires numbers, reports, and statistics that compare returns month over month. It’s expected, and while there is a time and place for this type of information, it’s
If you’re a business owner, you may feel like you have overwhelming amount of emails you are trying to keep track of and you’re unsure how to do that simply and successfully. From prospective clients to current clients to like-minded business owners, the email addresses keep piling up and all
We are celebrating our one-year anniversary here at Capstone Digital Marketing and what a year it’s been! The business has grown by 750% in one year. That’s pretty amazing. We are crazy busy and have several leads already as 2018 is beginning. It’s an exciting time! Thankfully, when we began,
I’ll admit it. This article is written partly out of frustration. The Internet has forced business owners to change the way they market their businesses, and for some, it’s been challenging — and stressful. Ten years ago, it was easy to rank someone in Google — I actually was stuffing
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