SEO and content work together to drive traffic to a website and help it rank high in search engines. Growing traffic on a website used to be as simple as changing links or adding keywords but nowadays, the process is becoming more challenging.
You will have to work hard at providing optimized content regularly if you want to drive more traffic to your website. Without a proper SEO strategy, your website’s pages won’t be noticed, and this can be frustrating because it defeats the purpose of building a website.
This is why content is the key to your SEO. Let’s go into more detail on why content is the key to your SEO.
What Is SEO Content?
Content is any form of information, images, videos, and audio displayed on a website. For example, content can come in the form of blog posts, case studies, whitepapers, and more.
The goal of content creation is to provide the public with helpful information. Search engines like Google strive to provide users with useful search results, and we provide content with search engines and readers in mind.
SEO is also divided into two types:on-page and off-page. On-page SEO deals with using specific keywords throughout your content and linking to credible sources, while off-page SEO means obtaining backlinks to your website from an external source to provide extra credibility.
Why You Should Consider Content Your Top SEO Priority
Most marketers believe that content marketing and SEO are two different strategies, but they are interconnected and must work together to drive traffic to a website.
#1. Quality Content Generates High Clickthrough Rate (CRT)
Most search engines consider your clickthrough rate (CTR) essential in ranking your website. The more you get users to click on your link, the more likely it is that you will rank high on search engines.
#2. It Helps You Build Backlinks
One of the essential SEO strategies is gaining high-quality backlinks from high-authority websites. High-quality backlinks are a sign of Google’s trust and credibility. The higher your Google ranking, the more quality backlinks you have. People need to want to link to your content, so you have to provide something they genuinely want to promote.
#3. Content Allows You to Add Keywords
You need keywords so users have a way to find your website, so you need high-quality content to house the keywords and to give your readers something worthwhile to find when they get there.
#4. It Provides a Good User Experience
An excellent user experience includes using effective content marketing and organic keywords. Oftentimes, customers find it difficult to get relevant information when using the internet, but through the help of SEO and relevant content marketing, your website page is filtered out and presented to the customer.
Your marketing campaign will likely fail if you don’t add SEO into your content marketing strategy. Some websites rank highly on Google because they provide content rich in keywords and relevant information, addressing users’ queries. An optimized website will drive traffic to a website and increase its credibility while building a local customer base.
SEO and content creation cannot work in isolation. SEO relies on both content and keywords to attract search engines, and content marketing’s job is to supply users with relevant, accessible content. This combination allows search engines to find, rank, and distribute information to searchers, so businesses can engage with their target audience.
Call Capstone Digital Marketing Today!
If this sounds like too much work for you, that’s understandable. You have your business to run! But digital marketing is our business, so contact Capstone Digital Marketing and we’ll handle SEO and content marketing for you.