Author: Tracy

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Copywriting

5 Content Ideas for Your Website

Everyone knows that content is the most important part of your website. Even if you are a photographer, search engine algorithms like Google look for content to learn about you and place you somewhere in search results for any number of keywords. The question is: How do you keep coming

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Website

Why Isn’t My Website Converting?

If you spend much time online, you’ve noticed that every website is unique. The colors, styles, images, message, speed, fonts, and more are what make one website different from another. Here at Capstone, we build websites all the time, and it’s always amazing how different they are even though we

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SEO

Should SEO Be an Ongoing Service?

You’ve been thinking about SEO services because everyone tells you it’s a good idea. There are 1,000 different ways to do SEO when you look online, so how can you know which is the right or best way? One question that seems to prevail in the SEO world is rather

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SEO

5 Ways to Have a Good Relationship with Your SEO Service Provider

SEO service providers come in all shapes and sizes. If you have dealt with SEO experts in the past, you know that some love to communicate, some don’t; some provide tons of information, some don’t; some provide ideas and solutions, some don’t; some are cheap – and some are very

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Business Information

Capstone Digital Marketing’s One-Year Anniversary Series 2018

We are celebrating our one-year anniversary here at Capstone Digital Marketing and what a year it’s been! The business has grown by 750% in one year. That’s pretty amazing. We are crazy busy and have several leads already as 2018 is beginning. It’s an exciting time! Thankfully, when we began,

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Website

Is Your Firm’s Website Accessible? Here’s Why it Should Be

A website serves no purpose if everyone cannot interact with it. If someone does not know the services you offer, cannot send an inquiry via a contact form, or cannot find information, he or she is not going to become your client. You could be the most prestigious firm in