The Capstone Blog

Boutique SEO agency

woman working on a laptop - Capstone Digital Marketing
  • Copywriting ·

5 Reasons Why You Need New Content to Boost SEO and Website Ranks + Free Infographic

Think of your website as a living, breathing being. Each time you make an update, post a new blog, or refresh existing site content, you are improving your website’s reach. You interact with customers, visitors, and of course, search engines. A website that grows stagnant and lacks new content is seen as a “dead” site to search engines. When you do not breathe life into your site, search engines assume you have nothing new to offer their users. If, however, you go the extra mile and frequently update, the search engines will love you – and so will those that…
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  • SEO ·

Should SEO Be an Ongoing Service?

You’ve been thinking about SEO services because everyone tells you it’s a good idea. There are 1,000 different ways to do SEO when you look online, so how can you know which is the right or best way? One question that seems to prevail in the SEO world is rather or not it’s okay to optimize your site one time for SEO, or should you hire someone to handle your SEO for long-term? It’s a question that is worth answering, for sure. The more you understand about Google and SEO, the easier it will be to answer this question for…
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  • Website ·

Is It Time for a Website Redesign?

As a marketing company, the success of our clients is our top priority. One of the ways we’ve helped our clients succeed is through website design. When Capstone was born, website design was not part of our plans. In fact, the only reason it started is because a few SEO clients were asking, “What can I do to help my business grow?” with sites that had the appearance of being built in 2002. While we were able to get their websites on the first page of Google, some of our clients still weren’t getting any of their own clients and…
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  • Website ·

New Website 101: A Comprehensive List of Do’s and Dont’s

If you’re having a new website created, this article is for you. After building dozens of websites, we’ve compiled a list of the best ways to prepare for a new website so you can feel confident you’re doing all you can to have the optimal experience during this process. Do: Save All Media Files On Your Current/Older Site If you’re like most everyone with a website, you have images, documents, and even videos saved on the backend of your site. Download them and save them to your computer so that if the photos are not being used on your new…
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  • Business Information ·

How Your Website is Like a Storefront

We’ll start off by saying that we truly love our jobs. There’s nothing more thrilling than seeing our clients go from being non-existent in Google to being found on the first page for their keywords. At CDM, we’ve had a lot of different types of clients. We’ve had clients who have said, “Here, take my website – do whatever you need to do!” And we’ve had others who have said, “Why do you need access to my website? You tell me what needs to be done and I’ll make the changes.” And then we’ve had some in-between who want us…
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  • Marketing ·

Don’t Lose Your Mind Keeping Track of Emails

If you’re a business owner, you may feel like you have overwhelming amount of emails you are trying to keep track of and you’re unsure how to do that simply and successfully. From prospective clients to current clients to like-minded business owners, the email addresses keep piling up and all you want is to put them in a safe place where you can access them at anytime and feel confident that you aren’t missing any opportunities. As a business ourselves, we understand you don’t have all the time in the world to put email lists together. That means it has…
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