The Capstone Blog
Boutique SEO agency
- Marketing ·
Defining Your Target Audience for Online Marketing
Most business owners have an idea of who their target audience is, maybe a one-line or few-word description. When an expert in online marketing thinks of a target audience, we think of something much more detailed. When you’re reaching for a goal, you want to have a pretty clear idea of what you’re doing, or you won’t have a defined method for achieving it or even know how to judge exactly when you do. Read these tips for defining your target audience for online marketing purposes. How Knowing Your Target Audience Influences SEO Search engine optimization (SEO) is how potential…
- SEO ·
Content Is the Key to Your SEO
SEO and content work together to drive traffic to a website and help it rank high in search engines. Growing traffic on a website used to be as simple as changing links or adding keywords but nowadays, the process is becoming more challenging. You will have to work hard at providing optimized content regularly if you want to drive more traffic to your website. Without a proper SEO strategy, your website’s pages won’t be noticed, and this can be frustrating because it defeats the purpose of building a website. This is why content is the key to your SEO. Let’s…
- SEO ·
Understanding Keywords
It is essential to understand keywords to have a successful SEO strategy. Keep reading to learn about what keywords are, why they’re important, and how to find ones that are relevant for your business or brand. What are keywords in SEO? In SEO, keywords are words or phrases that a user enters into a search engine as a query. As a part of SEO strategy, many websites use keywords to target specific users and drive traffic to their pages. Keywords can help business owners align their website and content around certain topics relevant to their ideal customer to increase their…
- SEO ·
10 Reasons Why Your Website Needs SEO
The recent pandemic has pushed more people than ever online for multiple aspects of their lives. Consumers are using the internet to do their shopping, get their workouts in, find entertainment, and connect with others. That’s why it’s more important than ever before to understand and utilize SEO to target customers and stand out from the crowd. Most business owners know that SEO can help with their ranking on Google, but there are many benefits beyond pure search engine rankings. Check out our list of ten reasons your website needs SEO to stay relevant and keep growing. Organic Traffic is…
- SEO ·
SEO and Your Blog
If you are trying to get more eyes on your blog, search engine optimization (SEO) can be a great method to draw organic users to your content. There are many different aspects to SEO, but the main advantage is that it will help you rank higher in Google and other search engine results for various keywords. Check out a few of our tips for implementing proper SEO on your blog below. Research your keywords before you write. SEO helps you gain organic traffic from your target audience by optimizing your webpage for specific keywords that they may be searching for.…
- Website ·
The Making of a Good Website
These days it is common for all types of businesses and even individuals to have a website to represent them on the internet. Thanks to advances in web development, we have many options for how we’d like our website to look and function. Creativity can be to your advantage when building an eye-catching website, but there are a few core principles that we recommend following to create a good website that provides value to your users. Purpose & Goal When a user arrives at your website, they should clearly understand the purpose and goal of your website. These could include…
