The Capstone Blog

Boutique SEO agency

  • Copywriting ·

What Is a High-Quality Webpage?

If you know the basics of SEO, you know that high-quality web pages rank best on search engines. But what exactly is a high-quality webpage? We’ll talk through some of the features of a great webpage, both from the perspective of a search engine and your users. Demonstrate Expertise, Authority, and Trust Google has not always been especially forthcoming with information about how their search ranking algorithm works and has led much of what we know about SEO to be based on testing and educated guesses. However, Google has offered up its Search Quality Evaluator Guidelines (SQEG) to the public,…
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When to start SEO | Capstone Digital Marketing
  • SEO ·

When Should I Start SEO Services?

Your webpage’s SEO is an ongoing task that is really never done. There is always room for improvement and tweaks to make to better optimize your content and overall website. So, when is the best time to start working on SEO for your new or existing website?  The answer, although frustrating, is yesterday. While it’s not too late to get started now, the best time to start optimizing your website is as soon as you decide to create it. Check out some of our best tips below for implementing SEO on both redesigns and brand-new websites. Redesigning an Existing Website…
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Title Tags and SEO | Capstone Digital Marketing
  • SEO ·

What are Heading Tags & Do They Help SEO?

Heading tags are a small yet vital part of any website. It can be pretty amazing how even the slightest details can have such an impact when it comes to SEO and your webpage content.  I often speak about the value of content. However, content without proper structure is less effective. Let us take a look at what heading tags are and why they are so important. What is a Heading Tag? Heading tags are HTML code that indicates headings and subheadings on a webpage that tell a browser how to display text correctly. Heading tags are great for helping…
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SEO Work - Capstone Digital Marketing
  • SEO ·

What’s Included in SEO Services?

Having worked in the online marketing industry for many years, I realize that “SEO Services” can mean many different things to different people. Most of what we believe about SEO work is what we have read online or heard from someone else. Your colleague may mention that he has hired someone to help with his SEO. You go to a marketing seminar for lawyers or doctors or real estate or dentists, and they mention that SEO is a “must” — but what, exactly, does this mean? If you hire someone to do SEO…. what will they be doing for you?…
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  • Tips and Advice ·

Marketing Your Business During a Pandemic

Times are strange, for sure, with the COVID-19 virus circulating around the world and affecting so many lives, perhaps even touching someone you know and love. As an online marketing strategist, I know that it can be difficult to know what to do about your website and marketing during this time. Should you stop marketing, slow it down, or should you amp things up? We are ever aware of the uncertainties of the current situation and how it might affect the economy in general. We also know that due to the uncertainty of the pandemic’s effects, it’s tough to assume…
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  • Copywriting ·

The One Thing Your Website is Missing

As a website designer, I see a lot of amazing, ambitious business owners who want their website to show off who they are. With a few images, a clean logo, classic brand colors, and some call-to-actions, they think they are set. But the truth is… there’s something that you might be missing from your website: Content. In the word of visuals, you might forget that words are important and can be the difference between someone choosing you vs a competitor. But why is this? Content tells a story. It provides credibility. It gives information. And while we hear, “A picture…
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