The Capstone Blog
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Understanding Your Online Competitors
Researching your online competitors is common business advice, but do you know what it really means? In order to really get ahead of the game, you must know what to look for. Empower yourself with the tips from the post. Who Are Your Online Competitors? This is the first thing to know, and one that most people pick up on right away. It’s a little more complicated than you might expect, though. For one thing, how many competitors do you have? If you are serving a global or national audience, and you aren’t providing something that is completely new, you…
Can I Remove a Page from My Website?
Sometimes a webpage should be removed from your site, but it isn’t advisable to just delete that page. That could cause a drop in your SEO rankings and make your website less user-friendly. This post will explain when you should remove a webpage and how to do it wisely. When To Remove a Webpage? There are several reasons you might want to remove a page from your website: Pages like this serve no useful purpose and could lower your Google search ranking. Why Removing a Webpage Could Be Bad If your webpage ranks well on search engines, it could harm…
5 Tips to Effectively Compete With Your Online Competitors
Businesses need competition to encourage innovation and growth, but competing isn’t instinctual. You need a solid plan to compete successfully and to create that plan, you need to be armed with great competitive strategies. Know Your Customers The first step to business success is defining your target market. If you don’t already have one, get one, or you won’t be able to effectively market your business or make decisions to satisfy your customers. A target market is just the beginning. You want to get to know your customers. They aren’t a vague group of people. They are your customers. Track…
Difference Between Black Hat and White Hat SEO
Not all SEO is the same. Some SEO techniques are good, bad, or iffy. Read this post to learn the difference between white, black, and gray hat SEO so you can use search engine optimization effectively or ensure you are hiring someone who is. Your time and your money should be spent wisely. Black Hat SEO Black hat SEO is a term for techniques that don’t look good and/or could cause your site to be penalized by Google (your ranking falls). These methods may get you short-term results in the form of a high Google ranking, but you may be…
Local vs. National SEO
How you optimize your website for SEO changes if you’re targeting a local demographic or a much wider audience. Choosing the right method can help you rank in the top search results and attract valuable customers. In this post, we’ll discuss the similarities and differences between local and national SEO and help you determine which you need. The Similarities All search engine optimization (SEO) is a set of steps that will help people find your website because you can be found easily in search results. The closer your website is to the top of the page of results, the more…
When Do You Need SEO Services?
You’ve probably heard the term SEO. It’s a common talking point whenever website presence or digital marketing come up. But how does the average business owner know when they need SEO services? Is it just a given? What are the signs? When You Need SEO Services There are several clear and important ways that you can tell your SEO (search engine optimization) is lacking. Your Website is Getting an Unsatisfactory Amount of Traffic If you aren’t meeting your business goals with the amount of website traffic you’re getting, or you see figurative tumbleweeds in your analytics reports, people aren’t finding…