The Capstone Blog
Boutique SEO agency
- SEO ·
Difference Between Black Hat and White Hat SEO
Not all SEO is the same. Some SEO techniques are good, bad, or iffy. Read this post to learn the difference between white, black, and gray hat SEO so you can use search engine optimization effectively or ensure you are hiring someone who is. Your time and your money should be spent wisely. Black Hat SEO Black hat SEO is a term for techniques that don’t look good and/or could cause your site to be penalized by Google (your ranking falls). These methods may get you short-term results in the form of a high Google ranking, but you may be…
- SEO ·
Local vs. National SEO
How you optimize your website for SEO changes if you’re targeting a local demographic or a much wider audience. Choosing the right method can help you rank in the top search results and attract valuable customers. In this post, we’ll discuss the similarities and differences between local and national SEO and help you determine which you need. The Similarities All search engine optimization (SEO) is a set of steps that will help people find your website because you can be found easily in search results. The closer your website is to the top of the page of results, the more…
- SEO ·
When Do You Need SEO Services?
You’ve probably heard the term SEO. It’s a common talking point whenever website presence or digital marketing come up. But how does the average business owner know when they need SEO services? Is it just a given? What are the signs? When You Need SEO Services There are several clear and important ways that you can tell your SEO (search engine optimization) is lacking. Your Website is Getting an Unsatisfactory Amount of Traffic If you aren’t meeting your business goals with the amount of website traffic you’re getting, or you see figurative tumbleweeds in your analytics reports, people aren’t finding…
- Marketing ·
Defining Your Target Audience for Online Marketing
Most business owners have an idea of who their target audience is, maybe a one-line or few-word description. When an expert in online marketing thinks of a target audience, we think of something much more detailed. When you’re reaching for a goal, you want to have a pretty clear idea of what you’re doing, or you won’t have a defined method for achieving it or even know how to judge exactly when you do. Read these tips for defining your target audience for online marketing purposes. How Knowing Your Target Audience Influences SEO Search engine optimization (SEO) is how potential…
- SEO ·
Content Is the Key to Your SEO
SEO and content work together to drive traffic to a website and help it rank high in search engines. Growing traffic on a website used to be as simple as changing links or adding keywords but nowadays, the process is becoming more challenging. You will have to work hard at providing optimized content regularly if you want to drive more traffic to your website. Without a proper SEO strategy, your website’s pages won’t be noticed, and this can be frustrating because it defeats the purpose of building a website. This is why content is the key to your SEO. Let’s…
- SEO ·
Understanding Keywords
It is essential to understand keywords to have a successful SEO strategy. Keep reading to learn about what keywords are, why they’re important, and how to find ones that are relevant for your business or brand. What are keywords in SEO? In SEO, keywords are words or phrases that a user enters into a search engine as a query. As a part of SEO strategy, many websites use keywords to target specific users and drive traffic to their pages. Keywords can help business owners align their website and content around certain topics relevant to their ideal customer to increase their…
