The Capstone Blog

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  • SEO ·

Single-Page Websites vs. Multi-Page Websites: Which is Better for SEO?

When browsing the internet, you’ve probably noticed that most websites have several pages, including a home page and other sections like Products, Services, About Us, and maybe even a Blog. However, some small business websites have a single, very long, scrolling page. While some people argue that this type of simple website is acceptable for a small business and they don’t need other features, it’s important to note that single-page websites can have drawbacks when it comes to SEO. In this article, we’ll take a closer look at the differences between single-page and multi-page websites and explore why multi-page websites…
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  • SEO ·

When is a Good Time to Stop SEO Services?

You wanted your website to land at the top of the search engine results pages (SERPs) for your products and services. To achieve this, you invested in SEO marketing for a few months, hiring an SEO agency and executing in-house SEO strategies. Finally, your website is at the top of the SERPs for your industry and targeted keywords. Now, you’re wondering if you can stop SEO services because you’ve already achieved your initial goal, and you assume that you’ll stay at the top indefinitely. Many people think the same way. However, Google is too fickle, and the Internet is too…
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  • SEO ·

Understanding Your Online Competitors

Researching your online competitors is common business advice, but do you know what it really means? In order to really get ahead of the game, you must know what to look for. Empower yourself with the tips from the post. Who Are Your Online Competitors? This is the first thing to know, and one that most people pick up on right away. It’s a little more complicated than you might expect, though. For one thing, how many competitors do you have? If you are serving a global or national audience, and you aren’t providing something that is completely new, you…
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  • Tips and Advice ·

Can I Remove a Page from My Website?

Sometimes a webpage should be removed from your site, but it isn’t advisable to just delete that page. That could cause a drop in your SEO rankings and make your website less user-friendly. This post will explain when you should remove a webpage and how to do it wisely. When To Remove a Webpage? There are several reasons you might want to remove a page from your website: Pages like this serve no useful purpose and could lower your Google search ranking.  Why Removing a Webpage Could Be Bad If your webpage ranks well on search engines, it could harm…
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Working on screens - Capstone Digital Marketing
  • Tips and Advice ·

5 Tips to Effectively Compete With Your Online Competitors

Businesses need competition to encourage innovation and growth, but competing isn’t instinctual. You need a solid plan to compete successfully and to create that plan, you need to be armed with great competitive strategies. Know Your Customers The first step to business success is defining your target market. If you don’t already have one, get one, or you won’t be able to effectively market your business or make decisions to satisfy your customers. A target market is just the beginning. You want to get to know your customers. They aren’t a vague group of people. They are your customers. Track…
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  • SEO ·

Difference Between Black Hat and White Hat SEO

Not all SEO is the same. Some SEO techniques are good, bad, or iffy. Read this post to learn the difference between white, black, and gray hat SEO so you can use search engine optimization effectively or ensure you are hiring someone who is. Your time and your money should be spent wisely. Black Hat SEO Black hat SEO is a term for techniques that don’t look good and/or could cause your site to be penalized by Google (your ranking falls). These methods may get you short-term results in the form of a high Google ranking, but you may be…
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