The Capstone Blog

Boutique SEO agency

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  • Website ·

The Making of a Good Website

These days it is common for all types of businesses and even individuals to have a website to represent them on the internet. Thanks to advances in web development, we have many options for how we’d like our website to look and function. Creativity can be to your advantage when building an eye-catching website, but there are a few core principles that we recommend following to create a good website that provides value to your users. Purpose & Goal When a user arrives at your website, they should clearly understand the purpose and goal of your website. These could include…
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  • SEO ·

Does a Domain Name Affect SEO Ranking?

Your domain name is a crucial decision when building a new website or brand. While it is important for it to be easy to remember and catchy for marketing reasons, there are also a set of best practices associated with SEO for your domain name. Your choice can negatively or positively affect how you rank in search engine results, based on a few factors. Let’s take a look at how your domain name can impact your SEO and some best practices you should consider when choosing a new domain name. How Does Your Domain Impact Your SEO and Rankings? The…
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  • Copywriting ·

What Is a High-Quality Webpage?

If you know the basics of SEO, you know that high-quality web pages rank best on search engines. But what exactly is a high-quality webpage? We’ll talk through some of the features of a great webpage, both from the perspective of a search engine and your users. Demonstrate Expertise, Authority, and Trust Google has not always been especially forthcoming with information about how their search ranking algorithm works and has led much of what we know about SEO to be based on testing and educated guesses. However, Google has offered up its Search Quality Evaluator Guidelines (SQEG) to the public,…
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When to start SEO | Capstone Digital Marketing
  • SEO ·

When Should I Start SEO Services?

Your webpage’s SEO is an ongoing task that is really never done. There is always room for improvement and tweaks to make to better optimize your content and overall website. So, when is the best time to start working on SEO for your new or existing website?  The answer, although frustrating, is yesterday. While it’s not too late to get started now, the best time to start optimizing your website is as soon as you decide to create it. Check out some of our best tips below for implementing SEO on both redesigns and brand-new websites. Redesigning an Existing Website…
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Title Tags and SEO | Capstone Digital Marketing
  • SEO ·

What are Heading Tags & Do They Help SEO?

Heading tags are a small yet vital part of any website. It can be pretty amazing how even the slightest details can have such an impact when it comes to SEO and your webpage content.  I often speak about the value of content. However, content without proper structure is less effective. Let us take a look at what heading tags are and why they are so important. What is a Heading Tag? Heading tags are HTML code that indicates headings and subheadings on a webpage that tell a browser how to display text correctly. Heading tags are great for helping…
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SEO Work - Capstone Digital Marketing
  • SEO ·

What’s Included in SEO Services?

Having worked in the online marketing industry for many years, I realize that “SEO Services” can mean many different things to different people. Most of what we believe about SEO work is what we have read online or heard from someone else. Your colleague may mention that he has hired someone to help with his SEO. You go to a marketing seminar for lawyers or doctors or real estate or dentists, and they mention that SEO is a “must” — but what, exactly, does this mean? If you hire someone to do SEO…. what will they be doing for you?…
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