The Capstone Blog
Boutique SEO agency
It is essential to understand keywords to have a successful SEO strategy. Keep reading to learn about what keywords are, why they’re important, and how to find ones that are relevant for your business or brand. What are keywords in SEO? In SEO, keywords are words or phrases that a user enters into a search engine as a query. As a part of SEO strategy, many websites use keywords to target specific users and drive traffic to their pages. Keywords can help business owners align their website and content around certain topics relevant to their ideal customer to increase their…
10 Reasons Why Your Website Needs SEO
The recent pandemic has pushed more people than ever online for multiple aspects of their lives. Consumers are using the internet to do their shopping, get their workouts in, find entertainment, and connect with others. That’s why it’s more important than ever before to understand and utilize SEO to target customers and stand out from the crowd. Most business owners know that SEO can help with their ranking on Google, but there are many benefits beyond pure search engine rankings. Check out our list of ten reasons your website needs SEO to stay relevant and keep growing. Organic Traffic is…
SEO and Your Blog
If you are trying to get more eyes on your blog, search engine optimization (SEO) can be a great method to draw organic users to your content. There are many different aspects to SEO, but the main advantage is that it will help you rank higher in Google and other search engine results for various keywords. Check out a few of our tips for implementing proper SEO on your blog below. Research your keywords before you write. SEO helps you gain organic traffic from your target audience by optimizing your webpage for specific keywords that they may be searching for.…
The Making of a Good Website
These days it is common for all types of businesses and even individuals to have a website to represent them on the internet. Thanks to advances in web development, we have many options for how we’d like our website to look and function. Creativity can be to your advantage when building an eye-catching website, but there are a few core principles that we recommend following to create a good website that provides value to your users. Purpose & Goal When a user arrives at your website, they should clearly understand the purpose and goal of your website. These could include…
Does a Domain Name Affect SEO Ranking?
Your domain name is a crucial decision when building a new website or brand. While it is important for it to be easy to remember and catchy for marketing reasons, there are also a set of best practices associated with SEO for your domain name. Your choice can negatively or positively affect how you rank in search engine results, based on a few factors. Let’s take a look at how your domain name can impact your SEO and some best practices you should consider when choosing a new domain name. How Does Your Domain Impact Your SEO and Rankings? The…
What Is a High-Quality Webpage?
If you know the basics of SEO, you know that high-quality web pages rank best on search engines. But what exactly is a high-quality webpage? We’ll talk through some of the features of a great webpage, both from the perspective of a search engine and your users. Demonstrate Expertise, Authority, and Trust Google has not always been especially forthcoming with information about how their search ranking algorithm works and has led much of what we know about SEO to be based on testing and educated guesses. However, Google has offered up its Search Quality Evaluator Guidelines (SQEG) to the public,…