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You may have heard of the term “domain authority” when it comes to SEO, but what exactly does this term mean? This article will explain what domain authority means and what it can mean for you and your website. Domain authority is a metric or score that predicts the ranking potential or how likely a website will rank in search engine results pages (SERPs). A higher domain authority means the website has a better chance of ranking higher in organic search results. Determining Domain Authority Scores It’s important to remember that popular SEO tools have their own methods of determining…

When browsing the internet, you’ve probably noticed that most websites have several pages, including a home page and other sections like Products, Services, About Us, and maybe even a Blog. However, some small business websites have a single, very long, scrolling page. While some people argue that this type of simple website is acceptable for a small business and they don’t need other features, it’s important to note that single-page websites can have drawbacks when it comes to SEO. In this article, we’ll take a closer look at the differences between single-page and multi-page websites and explore why multi-page websites…

You wanted your website to land at the top of the search engine results pages (SERPs) for your products and services. To achieve this, you invested in SEO marketing for a few months, hiring an SEO agency and executing in-house SEO strategies. Finally, your website is at the top of the SERPs for your industry and targeted keywords. Now, you’re wondering if you can stop SEO services because you’ve already achieved your initial goal, and you assume that you’ll stay at the top indefinitely. Many people think the same way. However, Google is too fickle, and the Internet is too…

Researching your online competitors is common business advice, but do you know what it really means? In order to really get ahead of the game, you must know what to look for. Empower yourself with the tips from the post. Who Are Your Online Competitors? This is the first thing to know, and one that most people pick up on right away. It’s a little more complicated than you might expect, though. For one thing, how many competitors do you have? If you are serving a global or national audience, and you aren’t providing something that is completely new, you…