The Capstone Blog
5 Content Ideas for Your Website
Everyone knows that content is the most important part of your website. Even if you are a photographer, search engine algorithms like Google look for content to learn about you and place you somewhere in search results for any number of keywords. The question is: How do you keep coming up with new content? Here are five easy ways that you can create new content for your website. 1. Answer Questions One of the smartest ways to create content on your website is to answer questions that others have asked about your business. It could be defining terms that you…
Why Isn’t My Website Converting?
If you spend much time online, you’ve noticed that every website is unique. The colors, styles, images, message, speed, fonts, and more are what make one website different from another. Here at Capstone, we build websites all the time, and it’s always amazing how different they are even though we follow much the same process with design and development. One website will have an odd glitch even though it appears that there is nothing different in the development of another similar site that we have built. Another site quickly ranks keywords, while another seems excessively slow. While everyone wants a…
5 Reasons Why You Need New Content to Boost SEO and Website Ranks + Free Infographic
Think of your website as a living, breathing being. Each time you make an update, post a new blog, or refresh existing site content, you are improving your website’s reach. You interact with customers, visitors, and of course, search engines. A website that grows stagnant and lacks new content is seen as a “dead” site to search engines. When you do not breathe life into your site, search engines assume you have nothing new to offer their users. If, however, you go the extra mile and frequently update, the search engines will love you – and so will those that…
Should SEO Be an Ongoing Service?
You’ve been thinking about SEO services because everyone tells you it’s a good idea. There are 1,000 different ways to do SEO when you look online, so how can you know which is the right or best way? One question that seems to prevail in the SEO world is rather or not it’s okay to optimize your site one time for SEO, or should you hire someone to handle your SEO for long-term? It’s a question that is worth answering, for sure. The more you understand about Google and SEO, the easier it will be to answer this question for…
Is It Time for a Website Redesign?
As a marketing company, the success of our clients is our top priority. One of the ways we’ve helped our clients succeed is through website design. When Capstone was born, website design was not part of our plans. In fact, the only reason it started is because a few SEO clients were asking, “What can I do to help my business grow?” with sites that had the appearance of being built in 2002. While we were able to get their websites on the first page of Google, some of our clients still weren’t getting any of their own clients and…
New Website 101: A Comprehensive List of Do’s and Dont’s
If you’re having a new website created, this article is for you. After building dozens of websites, we’ve compiled a list of the best ways to prepare for a new website so you can feel confident you’re doing all you can to have the optimal experience during this process. Do: Save All Media Files On Your Current/Older Site If you’re like most everyone with a website, you have images, documents, and even videos saved on the backend of your site. Download them and save them to your computer so that if the photos are not being used on your new…
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