The Capstone Blog

  • Copywriting ·

The One Thing Your Website is Missing

As a website designer, I see a lot of amazing, ambitious business owners who want their website to show off who they are. With a few images, a clean logo, classic brand colors, and some call-to-actions, they think they are set. But the truth is… there’s something that you might be missing from your website: Content. In the word of visuals, you might forget that words are important and can be the difference between someone choosing you vs a competitor. But why is this? Content tells a story. It provides credibility. It gives information. And while we hear, “A picture…
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  • SEO ·

Do’s and Don’ts When Working with Your SEO Provider

As an SEO provider, we at Capstone Digital Marketing understand that the language and services we provide can be a bit of a mystery to those who work with us. While we do our best to explain things, there are some items that continue to create some confusion. In this article, I want to help you get the best use of your money by working with your SEO service provider to help, rather than hurt, their efforts in ranking your website and sending more traffic your way. Do’s Communicate with your SEO provider. Unlike most people who handle SEO, here…
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  • Marketing ·

How Intuitive Marketing Helps Your Business

In the world of marketing, there is a definitive call for proof of what is working and what is not working. This usually requires numbers, reports, and statistics that compare returns month over month. It’s expected, and while there is a time and place for this type of information, it’s not the end-all.  At Capstone, we believe that using some intuition is good for any business. When we recently re-marketed our brand, this was one glaring difference between us and others who do what we do. After years of working in the world of digital marketing and SEO, one of…
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  • Copywriting ·

5 Content Ideas for Your Website

Everyone knows that content is the most important part of your website. Even if you are a photographer, search engine algorithms like Google look for content to learn about you and place you somewhere in search results for any number of keywords. The question is: How do you keep coming up with new content? Here are five easy ways that you can create new content for your website. 1. Answer Questions One of the smartest ways to create content on your website is to answer questions that others have asked about your business. It could be defining terms that you…
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  • Website ·

Why Isn’t My Website Converting?

If you spend much time online, you’ve noticed that every website is unique. The colors, styles, images, message, speed, fonts, and more are what make one website different from another. Here at Capstone, we build websites all the time, and it’s always amazing how different they are even though we follow much the same process with design and development. One website will have an odd glitch even though it appears that there is nothing different in the development of another similar site that we have built. Another site quickly ranks keywords, while another seems excessively slow. While everyone wants a…
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  • Copywriting ·

5 Reasons Why You Need New Content to Boost SEO and Website Ranks + Free Infographic

Think of your website as a living, breathing being. Each time you make an update, post a new blog, or refresh existing site content, you are improving your website’s reach. You interact with customers, visitors, and of course, search engines. A website that grows stagnant and lacks new content is seen as a “dead” site to search engines. When you do not breathe life into your site, search engines assume you have nothing new to offer their users. If, however, you go the extra mile and frequently update, the search engines will love you – and so will those that…
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