The Capstone Blog
Boutique SEO agency
What are Heading Tags & Do They Help SEO?
Heading tags are a small yet vital part of any website. It can be pretty amazing how even the slightest details can have such an impact when it comes to SEO and your webpage content. I often speak about the value of content. However, content without proper structure is less effective. Let us take a look at what heading tags are and why they are so important. What is a Heading Tag? Heading tags are HTML code that indicates headings and subheadings on a webpage that tell a browser how to display text correctly. Heading tags are great for helping…
What’s Included in SEO Services?
Having worked in the online marketing industry for many years, I realize that “SEO Services” can mean many different things to different people. Most of what we believe about SEO work is what we have read online or heard from someone else. Your colleague may mention that he has hired someone to help with his SEO. You go to a marketing seminar for lawyers or doctors or real estate or dentists, and they mention that SEO is a “must” — but what, exactly, does this mean? If you hire someone to do SEO…. what will they be doing for you?…
Marketing Your Business During a Pandemic
Times are strange, for sure, with the COVID-19 virus circulating around the world and affecting so many lives, perhaps even touching someone you know and love. As an online marketing strategist, I know that it can be difficult to know what to do about your website and marketing during this time. Should you stop marketing, slow it down, or should you amp things up? We are ever aware of the uncertainties of the current situation and how it might affect the economy in general. We also know that due to the uncertainty of the pandemic’s effects, it’s tough to assume…
The One Thing Your Website is Missing
As a website designer, I see a lot of amazing, ambitious business owners who want their website to show off who they are. With a few images, a clean logo, classic brand colors, and some call-to-actions, they think they are set. But the truth is… there’s something that you might be missing from your website: Content. In the word of visuals, you might forget that words are important and can be the difference between someone choosing you vs a competitor. But why is this? Content tells a story. It provides credibility. It gives information. And while we hear, “A picture…
Do’s and Don’ts When Working with Your SEO Provider
As an SEO provider, we at Capstone Digital Marketing understand that the language and services we provide can be a bit of a mystery to those who work with us. While we do our best to explain things, there are some items that continue to create some confusion. In this article, I want to help you get the best use of your money by working with your SEO service provider to help, rather than hurt, their efforts in ranking your website and sending more traffic your way. Do’s Communicate with your SEO provider. Unlike most people who handle SEO, here…
How Intuitive Marketing Helps Your Business
In the world of marketing, there is a definitive call for proof of what is working and what is not working. This usually requires numbers, reports, and statistics that compare returns month over month. It’s expected, and while there is a time and place for this type of information, it’s not the end-all. At Capstone, we believe that using some intuition is good for any business. When we recently re-marketed our brand, this was one glaring difference between us and others who do what we do. After years of working in the world of digital marketing and SEO, one of…