SEO Expert

Capstone Digital Marketing - Our Mission.

Capstone Digital Marketing has one goal in mind: 

To help business owners grow their business through their websites and online presence. Through our knowledge and experience, we have found that the best way to do this is Search Engine Optimization on a beautiful, clean website.

SEO has become our passion because we have seen the difference it can make for businesses of all shapes and sizes. 

Who you'll be working with

The Faces Behind the work

Tracy is the founder of Capstone Digital Marketing. She currently resides in Washington, North Carolina with her husband, Chris, and four adorable miniature schnauzers. Tracy has worked over 10 years in the digital marketing industry and has developed a reputation as an expert in the marketing world. Starting out as a writer in the world of online marketing, she quickly learned the power of SEO, good content, and quality websites.

Melinda is a Marietta College graduate with a degree in Organizational Communication. She has worked in digital marketing companies for over six years and has continued to expand her knowledge in content marketing, web development, branding, SEO, keyword research, and more. Melinda's expertise is creating beautiful websites, which you can see on our portfolio page.

  • Tracy Gimpel - CEO + SEO Director
  • Melinda Gimpel - Creative Director

Hello! I'm...

WHY "Capstone"?

cap·stone [ káp st-n ] cap·stones- Plural (NOUN)
1. Top stone: a stone used at the top of a wall or another structure
2. High point: something considered the highest achievement or most important action in a series of actions

When we started our business back in 2017, we intentionally decided to use the term “Capstone” as a part of our company name. A capstone is an important piece to any structure because it’s at the very top, the pinnacle, so to speak. A capstone is also proof of your achievements in education, business, or your personal life. When it comes to online marketing, your website should be the Capstone – the place where everyone can see who you are, what you have accomplished, and what you have to offer the world. 

Every website that we touch offers something unique to the world. Your personality, your business model, your services – they all need to be visible on your website. At Capstone Digital Marketing, our goal is to show the world that YOU are the expert in what you do. We also want to make sure that the right people get that message so your business can grow and you can make a difference in the world. Contact us today to learn more about how we can improve your website and get more traffic there to learn about you and what you have to offer!

boutique Digital marketing

We Are Here to Provide You with...

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Communication

In a day when automation is the key to success, we take a different approach. While we appreciate and use some tools, we also know that every business is different. We will communicate with you to help you be more successful online and answer your questions.

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Quick Support

Here at Capstone Digital Marketing, we are all about serving our clients. If you are having a problem, or you have a question, we are here to help. We don’t work on the weekends, but we will usually respond no later than 1-2 days after you reach out to us.

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Long-Term Results

While we will work to rank your site higher through the use of researched keywords, it doesn’t stop there. We will help you maintain a favorable spot on Google searches, or even see you go higher. We’re in this for the long haul, to help you and your business be successful.

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Qualified Workers

We only hire the best of the best. We have an accumulated 20+ years’ experience in the SEO business, including content, social media, Google ads, management, and more. Let our dedicated team make a difference in your site’s traffic, reputation, and management.

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Powerful Results

We’ve been doing this long enough to know the tools to help us serve you better. We will use whatever means we can find to serve our customers in the most effective and efficient way possible.
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Online Support

We are here for you, to answer your questions and offer support in whatever way is necessary. If you are hit with spam, or your traffic suddenly drops off, you can contact us ASAP so we can help you get up and running again.