About us

Meet the faces behind the work.

Tracy is the founder of Capstone Digital Marketing. She currently resides in Washington, North Carolina with her husband, Chris, and four adorable miniature schnauzers. Tracy has worked over 10 years in the digital marketing industry and has developed a reputation as an expert in the marketing world. Starting out as a writer in the world of online marketing, she quickly learned the power of SEO, good content, and quality websites.
Melinda is a Marietta College graduate with a degree in Organizational Communication. She currently resides in Columbus, Ohio with her dog and two cats. She has worked at digital marketing companies for over seven years and has continued to expand her knowledge in content marketing, web development, branding, SEO, keyword research, and more. Melinda's passions fall in website design and project management.
  • Tracy Gimpel - CEO + SEO Director
  • Melinda Gimpel - Creative Director


What we provide

Here are a few examples of how we have helped companies be more successful through their online marketing:

Organic Marketing Strategy

Online marketing has become a complex discipline. More businesses are learning the importance of doing things “right” online to get noticed by search engines to get the traffic they need. We work with our clients to get the whole picture of what’s going on with their websites and their total online presence.

On-Page SEO Audits

A comprehensive analysis of the overall health of your site can provide a wealth of information about your website. Because Google is looking for a streamlined website with all parts in place, an audit can be a great place to start if you’re not sure what needs to be done on your website. Our audits come complete with detailed recommendations for improvement.

Keyword Research

Mapping your keyword space is a critical part of a complete program. This goes beyond just figuring out what people are searching, but also includes diving in and finding out what the best opportunities are for you, and mapping that into your overall content strategy.

Competitive Analysis

You need to look at the bigger picture, and understand the strengths and weaknesses of the optimization strategy of your competitors. Competitive audits help you discover new opportunities, as well as the most vulnerable part of your competitors’ strategies.


Expert content is the most powerful and important way to raise your online visibility. We’ll help you develop a holistic approach to publishing great content on your site. With new content comes new keyword opportunities, and it’s the best, most organic way to get ahead of the competition in ranking for desired keywords.

Can Capstone Help You?

As SEO consultants we won’t provide traditional SEO services. Instead, we want to show you the value of freely giving of yourself and helping real people solve everyday problems. Our SEO consulting services focus on producing quality expert content that is well written and focused on the needs of a specific target market.

We take a realistic approach to help you help others with your services and/or products. In other words, your content should speak to your target audience in such a way that they will want to contact you. While there is a time and place for fancy jargon, it’s not usually on your website. A concise explanation of your services, understanding who you are and what you do, and a positive call to action are all important.

These are but a handful of the SEO services we offer in full collaboration with your search marketing needs in order to accomplish your business objectives. We are more than just a marketing company who offers SEO services — we will work with you through communication and collaboration to take your business to the next level. Rates, fees, and costs for SEO services vary depending upon the size and scope of the project. 

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Monday through Friday.

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