Boutique Digital Marketing Firm

We put your website to work!

At Capstone Digital Marketing, we believe that your website is capable of doing the hard work of growing your business. We practice tried and true intuitive marketing that is tailored to you and your business – all with a human touch. 

What if your website did the heavy lifting for bringing in new clients?
How about a new approach to marketing that is intuitive and personalized - one that gives your business a unique purpose and meaning?

That's what we can do for you.
What can we help you with?

Services We Offer

Our approach to marketing isn't cookie-cutter. Each client is unique and deserves to be treated as so.


Tired of seeing your competitors ahead of you on Google? Time to take action.

Website Design

Let us help you design a website you’ll be proud to direct clients to.


From press releases to blog posts to webpages and more, we can help.

Social Media

Your social media can connect you with a new audience and bring new clients to your business.

Google Ads

The perfect ad can be hard to master. Let us help you.


Logo? Business cards? Flyers? Take your branding to the next level.

New business? Download our free website checklist!

We created this download to help you as you begin this journey of building your business website.

quotations - Capstone Digital Marketing

"It is by logic that we prove, but by intuition that we discover. To know how to criticize is good, to know how to create is better."

- Henri Poincaré -

Boutique SEO Firm

A Different Way to Do Internet Marketing

woman holding coffee cup - Capstone Digital Marketing

Tracy Gimpel, founder of Capstone Digital Marketing, never dreamed that she would start her own business. In fact, when co-workers and well-meaning friends would mention it as an idea, she would laugh and tell them thanks, but no way. After working online for over ten years, Tracy knew that the competition is fierce and she had experienced some very unscrupulous people while working online. “Marketing” — in the true sense of the word — never really appealed to her because it often represents a dark side that is the opposite of what she enjoys doing for her clients.

That’s why Capstone Digital Marketing will always be different. Regardless of how small your business, we will work with you and create a plan to help you with your online needs. We don’t follow a cookie-cutter, streamlined approach to your website or online needs. Our motto is that while we can’t promise anyone that their website will be #1 on Google, we can promise you that we will do our very best to take care of your online needs. In fact, if we find that we can’t help you, we’ll tell you. And if you work with us for awhile, and we feel like we’ve done all we can, we’ll let you know.

Capstone will never be accused of under-communicating with our clients. We will tell you what we’ve done and how we have helped you. We will ask questions, and we will take care of you so you can do your job and take care of your own clients. Take a look at our testimonials and reviews to see what our customers are saying.

We believe in...

Honesty - Reliability - Results

Are you tired of investing in pricey, unrealistic promises that leave you high and dry, wondering where your money is going? We will meet with you and develop a plan to see you succeed. We will communicate with you to discuss your website, your monthly Google results, and answer your questions… and we will explore new and exciting possibilities. We know you are paying us to take the initiative on this, and we promise to deliver.

If you know anything about digital marketing, you know that this type of relationship is hard to come by today. In one week’s time, we had three reputable business people tell us that they have never known a digital marketing agency that was so open, authentic, and transparent. That’s what we like to hear because being different can be a really good thing.

If you’ve always wanted to actually increase your traffic on Google, have a beautiful website that ranks in Google, regularly-scheduled blog posts, or expertly-written web pages for your business but don’t know how to make it happen, contact the Ohio digital marketing team at Capstone by filling out our contact form!

We love to help businesses succeed.

Who works with Capstone?

shaking hands - Capstone Digital Marketing

We’re glad you asked!

We have worked with so many different industries including beauty schools, churches, sleep consultants, attorneys, LASIK and eye doctors, salons, marketers, dentists, landscaping and lawn services, pest control services, video crewing services, payroll services, skin rejuvenation services, daycare services, barber shops, real estate agents, graphic designers, custom medical device services, music studios, vocal coaches, locksmiths, car parts services, travel agencies, independent sales distributors, fundraisers, and gift shops.

We have built professional websites for many of these companies. We have literally put them on the map and sent traffic to their website through researched keywords and expert content written just for their websites.

Through SEO and new content on their website, we have put their websites to work for them. Search engines now recognize their websites because we have added those important keywords to their websites to just the right content, in just the right places.

We don’t claim to do anything magical or mysterious. Our experience, intuition, and knowledge guides us so we can continue to help businesses like yours be successful online.

You deserve the best experience.

Offering Real Value

When you talk with the team at Capstone, you will talk to someone who will review your website and give you an honest evaluation of what can be done to help with your online presence. We will evaluate rather or not we can help you. Some people want to try every shady trick in the book but we just don’t operate that way. The service we provide is made to last a long time. We offer a long-term solution, not a short-term, quick-fix for your online presence.

One attorney stopped our CEO during their initial conversation and said, “But, you are telling me everything to do and I haven’t paid you a dime!” That’s how we work at Capstone. No, we don’t work for free. Even if you don’t hire us, however, we want to have a good relationship with you, because you never know when we might want to work together someday. Also, we won’t try to talk you into hiring us. Instead, we need to know that you trust us to take care of your online marketing needs. We want you to be 100% confident that we will follow through on what we have promised.

people working - Capstone Digital Marketing

Kind Words

"Capstone has been a life saver! They recreated my website, helped me develop content and are always on top of updating and adding content. They were able to help me link all of my social media to my website. I have seen a significant increase in clients who have found me on the internet after only a few moths of working with Capstone. If you are looking for personalized, hands-on help for your google and web based marketing you cannot do better than Capstone."
Heather Moseman - Capstone Digital Marketing
Heather Moseman
Founder of Moseman Law Office
"Capstone digital marketing has been instrumental in my business growth and success since its inception in 2017. I can honestly say that I couldn't have achieved the level success I have without Tracy and her highly competent team. If you're on the fence--don't be. Tracy is worth the money plus! Thanks, Tracy!"
Amanda Jewson
CEO of Baby's Best Sleep
"Honestly, I wish I would have found Tracy sooner. All the mysteries of SEO and Google are apparently not a mystery to Tracy. Tracy also helped us with updates to our website. She is professional and efficient and we can not be any happier. 5 stars are not enough, I'd say 10!"
CEO of Pulse Medical Demonstration Models
"I have been working with Tracy, Melinda and the Capstone team for over a year now and have been nothing short of ecstatic with the progress I have seen with my website. We rank first for many competitive search terms in our markets and month after month continue to see gradual improvement. Excellent service, excellent results!"
Michael Liner - Capstone Digital Marketing
Michael Liner
Founder of Liner LEgal
"I love Capstone Digital Marketing, I started working with Tracy to help improve and enhance my website and do some serious SEO work, then I started working with Melinda to get my social media marketing together. I have to say I've see a surprisingly quick turn around with interest and sales in my company! They did a great job capturing my image for the company and did a fantastic job showcasing myself and my business digitally. I put off investing in my website, SEO and social media marketing because of the cost but their cost was not only incredibly fair but their work far exceeded my expectations! Highly recommend to small or big businesses!"
woman smiling - Capstone Digital Marketing
Laura Knecht
Founder of GoodLittleSleeperZzz
"I give them 10 stars."
Roger Pryor
Founder of American Tree and Lawn Services
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